Edit Viral Videos
That Build True Fans

Edit Viral Videos

That Build True Fans

A live editing course where I teach the exact system I used to unlock 120,000+ followers, $10,000+ brand deals, and 1 unique voice.

A live editing course where I teach the exact system I used to unlock 120,000+ followers, $10,000+ brand deals, and 1 unique voice.

Enroll Now

Enrollment closes June 10th

Brands I've created videos for

Hi, I'm Edmund

I'm a full-time creator known for editing and storytelling.

I create short-form content for Instagram, where I share editing tips, visual art, and stories from my life.

2 years ago, I knew nothing about making videos and had 0 creative skills.

Today, I charge 5-figure for brand deals, work from wherever I want in the world, and get to spread my message to millions.

All because I mastered one skill. The one part of content that glues everything together and brings out your unique voice… editing.

I create short-form content for Instagram, where I share editing tips, visual art, and stories from my life.

2 years ago, I knew nothing about making videos and had 0 creative skills.

Today, I charge 5-figures for brand deals, work from wherever I want in the world, and get to spread my message to millions.

All because I mastered one skill. The one part of content that glues everything together and brings out your unique voice… editing.

Good editing does NOT mean flashy editing

Most people think good editing is all about VFX and flashy transitions, but that’s the exact mindset that kept me under 1000 followers and burned me out.

I only blew up once i learned that good editing.. is about amplifying your story.

It’s about making technical decisions like music, shot selection, VFX, color grading in order to enhance an emotion.

Most people think good editing is all about VFX and flashy transitions, but that’s the exact mindset that kept me under 1000 followers and burned me out.

I only blew up once i learned that good editing.. is about amplifying your story.

It’s about making technical decisions like music, shot selection, VFX, color grading in order to enhance an emotion.

Editing doesn't have to be overwhelming.

I spent hundreds of hours reflecting on my own 2 year journey to break this down into a simple framework called the SCENE formula.

A 5 step formula that won’t teach you how to edit like me, but will teach you how to edit like the best version of you and build a lucrative career out of it.

Now, I want to teach you this exact system and help you unlock your voice.

I spent hundreds of hours reflecting on my own 2 year journey to break this down into a simple framework called the SCENE formula.

A 5 step formula that won’t teach you how to edit like me, but will teach you how to edit like the best version of you and build a lucrative career out of it.

Now, I want to teach you this exact system and help you unlock your voice.

But first, let me take you back to the beginning…

The failed tech startup

I started off my career in tech. First working as a software engineer and then co-founding a startup and raising $1.5M in funding.

I thought that my dream was to be a tech founder, but once I actually achieved it, that dream turned out to be a nightmare.

I experienced the worst burn out of my life, so I left.

I felt like a complete failure.

But once you hit rock bottom, you can only go up.

In this period of hopelessness, I decided to completely pivot away from tech to art.

After a lot of soul searching, I landed on content creation as my new dream career.

FEBRUARY

2023

FEBRUARY

2023

MARCH

2023

MARCH

2023

Cringe street interviews

I knew I wanted to become a content creator, but I knew absolutely nothing about scripting, filming, or editing.

So I started with what was trending at the time… street interviews.

Over 4 months, I posted 80 videos and gained just 100 followers.

Worst of all I was embarrassed by the content I was making.

Something needed to change…

Filmmaking > content

I soon discovered a creator named @omgadrian, someone bringing filmmaking to short form content.

Watching his videos made me feel emotions that mine never evoked. His videos made me feel inspired.

I decided that I didn't want to just be a Content Creator. I wanted to be a Filmmaker.

But I knew nothing about filmmaking, so I started with what was the most obvious and visible: editing.

I wanted to learn fancy editing to make my videos feel more premium.

JULY

2023

JULY

2023

MARCH

2024

MARCH

2024

All flash no substance

My videos had flashier editing that the content going viral, but I still wasn't seeing any results.

But I would spend 20+ hours on a videos just to get 1,000 views and 10 followers. And rewatching my videos, I knew that something was missing, but I couldn't tell what it was.

At this point, it'd been 1 year of creating content. I'd burn through so much of my savings and I've only gained a mere 1,000 followers.

I felt so frustrated about wasting my time not knowing what I was doing wrong.

I was about to quit..

but then I got the text that changed everything.

The missing piece

A friend gave me some hard but needed feedback.

He said I've mastered my editing tools, but my storytelling is terrible. My edits weren't evoking any emotions - they were filled with empty calories.

This feedback really struck a chord because it captured a vague feeling and insecurity I had but couldn't articulate.

So I took action.

APRIL

2024

APRIL

2024

APRIL

2024

APRIL

2024

Story is king

I started binging resources on storytelling. Books, podcast, YouTube videos. I started reading and journaling everything.

And whenever I consumed stories (movies, fiction, content), I really paid attention to why I was hooked.

I finally started to understand this once nebulous concept of storytelling.

And I finally started seeing some initial success.

I hit 10k followers

Just 4 months after starting my storytelling journey, I got my first videos to hit 1M views, I hit 10k followers, and I signed my first brand deal.

I finally felt proud of my videos.

I doubled down on what was working and that's when things really blew up…

JULY

2024

JULY

2024

MAY

2025

MAY

2025

Living my dream

Today, less than a year after reaching 10k followers, I'm now at over 120k followers.

I'm fully supporting myself through 5-figure brand deals. I've established myself as one of the top authority figures on editing and storytelling.

But more importantly…

I have a voice

I've always been that shy kid who could never speak up in class or group settings. I've always felt invisible.

But now, I have a platform where I can share my message, say it with conviction, and make an impact.

All because I learned how to tell stories.

But here's what most people get wrong about storytelling…

EDITING = STORYTELLING

Storytelling doesn't just apply to scripting.

Yes, the script lays the foundation of your video, but editing brings your story to life.

Editing is an emotion multiplier.

What really broke me through is this combination of learning storytelling and then building on top of that to become a one-of-a kind editor.

Someone with a unique editing style that brands are willing to pay top dollar to work with, because no one else can edit like I can.

I'm not saying I'm the best editor in the world.

But I am the best at editing videos in my own unique style.

See for yourself how my storytelling and voice has developed in the past 2 years…

Storytelling doesn't just apply to scripting.

Yes, the script lays the foundation of your video, but editing brings your story to life.

Editing is an emotion multiplier.

What really broke me through is this combination of learning storytelling and then building on top of that to become a one-of-a kind editor.

Someone with a unique editing style that brands are willing to pay top dollar to work with, because no one else can edit like I can.

I'm not saying I'm the best editor in the world.

But I am the best at editing videos in my own unique style.

See for yourself how my storytelling and voice has developed in the past 2 years…

My videos in 2023

< 1,000 views

My videos in 2025

3,100,000 views

324,000 views

803,000 views

The SCENE Formula

What is
The Emotional Edit?

The SCENE Formula

It took me 2 years to crack editing.

After spending hundreds of hours reflecting on my own journey and auditing my entire editing process, I created the SCENE Formula.

A 5-step formula to master editing and build a lucrative career out of it.

This formula won't teach you how to edit like me.

This formula will teach you how to edit like the best version of you.

Story

A video is just a well-packaged story. Every technical decision you make in the edit needs to serve the story, so editing requires great storytelling.

Hook people into your story by creating a curiosity gap.
Learn the core frameworks of storytelling: 3-act structure, but… therefore, promise… payoff
Storytelling doesn't just manifest itself through the script. A drummer creates a story solely using rhythm.

A video is just a well-packaged story. Every technical decision you make in the edit needs to serve the story, so editing requires great storytelling.

Hook people into your story by creating a curiosity gap.
Learn the core frameworks of storytelling: 3-act structure, but… therefore, promise… payoff
Storytelling doesn't just manifest itself through the script. A drummer creates a story solely using rhythm.

Craft

Break down the foundations of editing and understand how they impact the story.

Music is the most important part of your video - it sets the emotion and pacing. Expand you taste and learn how to choose and cut music intentionally.
Choose the right shots for the story and make them flow well together.
Other technical choices that impact story: SFX, audio mixing, color grading, transitions, animations

Break down the foundations of editing and understand how they impact the story.

Music is the most important part of your video - it sets the emotion and pacing. Expand you taste and learn how to choose and cut music intentionally.
Choose the right shots for the story and make them flow well together.
Other technical choices that impact story: SFX, audio mixing, color grading, transitions, animations

Efficiency

Edit faster without sacrificing quality. The less energy you spend on menial tasks (finding footage, choosing fonts), the more energy you can spend on creativity.

Set up folder structures, templates, and naming systems.
Batch repetitive tasks and use hotkeys to save time.
Follow a checklist every project—start to finish.

Edit faster without sacrificing quality. The less energy you spend on menial tasks (finding footage, choosing fonts), the more energy you can spend on creativity.

Set up folder structures, templates, and naming systems.
Batch repetitive tasks and use hotkeys to save time.
Follow a checklist every project—start to finish.

Niche

Develop a signature editing style that stands out.

Steal like an artist using the SCAMPER Framework and the RRR Framework (Reference, Recreate, Reflect)
Keep a swipe file of inspiration
Utilize mind maps and other brainstorming techniques to unlock your most creative ideas

Develop a signature editing style that stands out.

Steal like an artist using the SCAMPER Framework and the RRR Framework (Reference, Recreate, Reflect)
Keep a swipe file of inspiration
Utilize mind maps and other brainstorming techniques to unlock your most creative ideas

Exposure

Build a personal brand that turns your editing into opportunity.

Grow on social media by defining an Ideal Viewer Persona and creating a consistent content workflow.
Learn how the algorithm works and how to go viral through idea generation and scripting
Build systems for pitching, negotiating, and collaborating with clients/brands.

Build a personal brand that turns your editing into opportunity.

Grow on social media by defining an Ideal Viewer Persona and creating a consistent content workflow.
Learn how the algorithm works and how to go viral through idea generation and scripting
Build systems for pitching, negotiating, and collaborating with clients/brands.

INTRODUCING

SEQUENCE

LIVE COHORT

Sequence is a 6-week live editing bootcamp.

I will not be teaching you how to edit like me.
I will be teaching you how to edit like the best version of you.

We'll cover the foundations of editing & storytelling, how to find your own voice, and how to turn that into a lucrative brand & career.

This course is optimized for short-form content creators, but the principles taught in this course apply to all videos—from video sales letters to feature-length documentaries.

This is not a passive course. You will get the most out of it by doing the exercises, asking questions, and engaging in the community.

Cohort One starts on June 11th, 2025. There are only 50 spots.

Sequence is a 6-week live editing bootcamp.

I will not be teaching you how to edit like me.
I will be teaching you how to edit like the best version of you.

We'll cover the foundations of editing & storytelling, how to find your own voice, and how to turn that into a lucrative brand & career.

This course is optimized for short-form content creators, but the principles taught in this course apply to all videos—from video sales letters to feature-length documentaries.

This is not a passive course. You will get the most out of it by doing the exercises, asking questions, and engaging in the community.

Cohort One starts on June 11th, 2025. There are only 50 spots.

Enroll Now

COURSE CURRICULUM

The step-by-step system to become a one-of-a-kind editor

What is
The Emotional Edit?

The step-by-step system to become a one-of-a-kind editor

Each week, we'll go deep into one step of the SCENE Formula. Craft will be split across 2 weeks.

Week 1

Story

Addicting Storytelling

A video is just a well-packaged story.

Basics: Discover what a story is and why its hardwired into the human brain.

Frameworks: Learn the tried-and-true storytelling frameworks: 3-Act Structure, Curiosity Gap, But… Therefore, etc.

Edit Like a Storyteller: Introduction to how storytelling principles applies to editing before we dive deeper in the next module.

Week 2

Craft

Immersive Sound & Rhythm

Master the emotional engine of your edit.

Music-Driven Editing: Learn how to choose and cut music to guide story, emotion, and tempo.

Sound Effects: That you don't hear, but feel. Use foley, ambience, and accents to add texture and emotion.

Edit Like a Composer: Explore how pacing and beats create tension, release, and emotional flow.

Week 3

Craft

Intentional Visuals

Turn your clips into cinematic stories.

Shot Selection That Speaks: Choose clips that show change, emotion, and progression.

Rhythm and Pacing: Learn how to cut to music and/or for emotional pacing.

Edit Like a Designer: Use framing, color, and visual continuity to guide the viewer’s eye with intention.

Week 4

Efficiency

Systems for Efficient Editing

Edit faster without sacrificing quality.

Templates & Shortcuts: Use timeline templates, presets, and hotkeys to speed up your entire process.

Organize to Create: Structure your files, assets, and backups to reduce friction and burnout.

Edit Like an Engineer: Build a repeatable system from footage to export that saves hours each week.

Week 5

Niche

Developing Your Unique Style

Turn your taste into a signature style that sets you apart.

Expand Your Taste: Identify the edits, sounds, and stories you’re naturally drawn to

Steal Like an Artist: Learn frameworks like SCAMPER and RRR (Reference, Recreate, Reflect) to reverse-engineer and remix inspiration into originality.

Edit Like a Brand: Create a stylistic language (font, color, pacing) that’s recognizably you.

Week 6

Exposure

Build Your Personal Brand

Turn your edits into opportunities and get paid your worth.

Social Media Playbook: Grow on social media through understanding the algorithm and creating your Ideal Viewer Persona.

Write Viral Scripts: Learn how to apply the storytelling principles you've learned to your hooks and scripts.

Edit Like a Founder: Create content that won't just grow your followers, but also grow your wealth.

What you'll get

What is
The Emotional Edit?

12 Live Lessons With Edmund

Going in depth on every step of the SCENE Formula, covering topics from storytelling to how to pitch brand deals. Plenty of opportunities to ask questions and get feedback.

Get Direct Feedback On Videos

No more second guessing what's working or not. Share your videos and get direct feedback from Edmund and others in the cohort.

Private Discord Community

Editing doesn't have to be isolating. Get feedback, stay accountable, and connect with other ambitious editors.

Practice Exercises & Footage

Weekly exercises to practice the concepts taught live. Google Drive folders with high quality footage you can practice on, so you don't get overwhelmed.

Plus 30+ tools & resources

What is
The Emotional Edit?

Personal Brand Playbook

A step-by-step guide with exercises on how to build a personal brand from scratch. Defining your Ideal Viewer Persona, starting gear list, content creation systems, etc.

Viral Video Scripting Template

A step-by-step guide for scripting your viral reels (with suggested time limits). Less overthinking, more doing.

ChatGPT Viral Hook Prompt

The exact prompt I use to generate hooks that have gotten me millions of views.

Video Editing Master Checklist

Speed up your editing workflow and unblock your creativity. The less time you spend thinking of what to do, the more time you spend doing.

Visual Asset Library

Overlays, transitions, textures, stock footage. Everything you need to spice up your visuals.

Viral Video Project Timelines

Reverse engineer the videos that have gotten me millions of views. I'll also break down some of these videos during the live lessons.

Music Library

Trending sounds, cinematic instrumentals, Hip Hop. A wide selection of music that covers any mood you're going for.

Sound Effects Library

Premium sound effects to elevate your videos and keep the viewer hooked.

🎓 Course Syllabus

Cohort One: June 11th - July 18th 2025

Week 1

Kick-off Call
Wednesday, 12pm EST

Lesson 1: Addicting Storytelling
Timeless storytelling frameworks
Friday, 12pm EST

Week 2

Lesson 2: Immersive Sound & Rhythm
Music, dialogue, SFX
Wednesday, 12pm EST

Workshop: Q&A
Answering pre-submitted and live questions
Friday, 12pm EST

Week 3

Lesson 3: Intentional Visuals
Shot selection, flow, color grading, VFX
Wednesday, 12pm EST

Workshop: Timeline Breakdown
Breaking down one of my viral edits
Friday, 12pm EST

Week 4

Lesson 4: Systems For Efficient Editing
Folder structure, templates, workflows
Wednesday, 12pm EST

Workshop: Q&A
Answering pre-submitted and live questions
Friday, 12pm EST

Week 5

Lesson 5: Developing Your Unique Style
Developing your own creative voice
Wednesday, 12pm EST

Workshop: Community Audit
Feedback on community-submitted videos
Friday, 12pm EST

Week 6

Lesson 6: Build Your Personal Brand
Grow on social media and attract clients
Wednesday, 12pm EST

Wrap-up Call
Friday, 12pm EST

Who is this for?

🎬 Content Creators

Either you're new to the game and need somewhere to start.

Or you've built a following and want to take your craft to the next level.

🏛️ Founders

You need to make content to scale your business. Either you're making videos yourself, or you're hiring editors but want to sharpen your vision and communication.

💼 Freelance Editors

You know the basics and want to level up your storytelling so you can raise your rates and attract better clients.

FAQ

How does this differ from other editing courses?

Is this course live or pre-recorded?

How much editing experience do I need?

What editing software do I need?

What happens after the 6 weeks?

What’s your refund policy?

What support is provided if I have questions?

How does this differ from other editing courses?

Is this course live or pre-recorded?

How much editing experience do I need?

What editing software do I need?

What happens after the 6 weeks?

What’s your refund policy?

What support is provided if I have questions?

How does this differ from other editing courses?

Is this course live or pre-recorded?

How much editing experience do I need?

What editing software do I need?

What happens after the 6 weeks?

What’s your refund policy?

What support is provided if I have questions?

Secure Your Spot

Cohort One starts on June 11th, 2025.

I'm only opening up 50 spots. I want to keep Cohort One intimate so I can give each student as much individual attention as possible.

Sales closes once all 50 spots are filled or on June 10th, whichever happens first.

This is the cheapest this program will ever be.

If you’ve been waiting for the sign to take editing seriously and let it change your life—this is it.

Cohort One starts on June 11th, 2025.

I'm only opening up 50 spots. I want to keep Cohort One intimate so I can give each student as much individual attention as possible.

Sales closes once all 50 spots are filled or on June 10th, whichever happens first.

This is the cheapest this program will ever be.

If you’ve been waiting for the sign to take editing seriously and let it change your life—this is it.

Cohort One

$297

6-Week Live Editing Bootcamp

Enroll Now

What’s Included

12 live sessions led by Edmund

Access to private Discord community

Video feedback

Practice exercises and footage

Access to Personal Brand Playbook

30+ tools, resources, and templates

Edit Viral VideosThat Build True Fans